What the Media Can Do For Your Pharmacy

Okay, I have got to learn to digest my breakfast before I read the paper. Once again, an article brought out my passion regarding pharmacy. The story was something about Wally World (a.k.a. Wal-Mart) and their 2nd Tier Generic Drug Program.

My initial reaction was, Argh! Why do they get so much free publicity? What a biased story! “All hail ye Wally World!” Oh please! Who made them the Patron Saint of Pharmacy? I must have missed the memo from Rome. I liked it better when they were just Arkansas’ problem.

I have already blogged about their so called $4 prescription program. To sum it up for you, that is simply smoke & mirrors. The reality is you can get some $4 prescriptions at independent pharmacies too.

Now that I have vented and gotten that out of my system, let’s examine the situation. The question goes back to why are they getting all this free publicity? Are they doing something different than the independents? The answer to that question is “YES”. All they are doing is contacting the media and their story is being published. The good news is you too can receive attention from your local media. Surprisingly enough, it is not that difficult.

Follow this simple process:

1. Visit http://www.jeffcrilley.com/ and order the book and/or CD, “Free Publicity”


2. Read Jeff’s book and/or listen to his CD


3. Follow Jeff’s advice & Take Action
   

“Free Publicity” is a must read not only for pharmacy owners but for all small business owners. This will be the one of the best investments you can make for your business. I have followed Jeff’s advice and I must admit I was quite pleased with my results.

While you are visiting Jeff’s website, be sure to sign up for his free e-newsletter and you will receive insightful media tips every week. As a matter of fact, you can find some of Jeff’s previous tips on You Tube.

Now back to what got me started, “Free Publicity”. I am challenging Pharmacy Owners across the country to contact the media with stories about Independent Pharmacy. You provide a vital service to your communities. America deserves to hear your story. Be sure to make your story "newsworthy". Jeff explains hot to do that in his book. If we get enough publicity for the Independents, then maybe that place in Arkansas will have to wait next time they want their story published.